The business model utilised by NZexperts has been developed by Freelance-Market.de in Germany in collaboration with Prof. Reinhard Selten, Nobel Prize winner of Economics. It is based on the principles of a completely transparent market place where both contractors and clients have a comprehensive market overview ensuring optimum competitive pricing strategies. As both the profile and hourly rates of all contractors are known, supply and demand pressures ensure that participants make the best market pricing decisions. This is completely in compliance with the game theory¹ as predicted by Prof. Selten. Accordingly, specialist contractors in short supply can demand optimal rates whereas contractors with skills that are more commonly available will need to be more competitive in pricing their services.